alyssa · a working lexicon of careQuezon City, Philippines

/a·lis·sa/n. · nounorigin: Quezon City, Philippines

alyssa

the reason clients stay.

  1. 1.

    co-founder of Digiocular; the studio’s human layer. Runs the client relationships, the social channels, and the integrations that turn a finished build into a client who stays.

  2. 2.

    the person clients actually talk to. Fourteen years of listening professionally: retention desks, support queues, and the review seats where judgment matters most.

  3. 3.

    language expert by training, not by adjective. Bachelor of Arts in Filipinology; native Tagalog, professional English.

see also: kapwa, below.

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kapwa · entry 01 · the thesisone word, translated live

kapwa

/kap·wa/Filipino · n.

“the self in the other; a shared identity with one’s fellow human”

keep scrolling · the word translates

etymology, sort of

Root word of Filipino psychology: kapwa names the self that exists in other people. Not “others.” The shared inner self. It is the one word on this site that refuses to translate cleanly, which is exactly why it leads.

I studied this word for four years at the Polytechnic University of the Philippines. Linguistics, discourse analysis, rhetoric, translation, the etymology of Filipino.

Then I practiced it for fourteen: on retention calls, in support queues, in moderation seats, and now as the co-founder clients call first.

what that means at digiocular

01

Client relationships

From first call to renewal, every client knows exactly who to message.

02

Social media

The channels that keep clients visible between builds.

03

Integrations

The connective work that makes a build usable for a client’s real staff.

citations · usage attestedall dates real · all quotes hers

usage: attested 2012 → now

A dictionary dates a word by its earliest recorded use. Care has a paper trail too. Fourteen years of it.

  1. 2012

    Convergys, Quezon City · Dish Network / SiriusXM

    Account Specialist · Retention & Tier 2

    Four years on the loyalty desk, where people call to leave and you learn why they stay. Coached new agents as subject-matter expert. Repeated top-performer recognition.

    “retention, learned the hard way”
  2. 2016

    AFNI Philippines, Quezon City · U.S. telecom

    Chat Support & Back Office

    Real-time chat for U.S. telecom customers: billing disputes, escalations, account care. Writing that had to be clear the first time.

    “clarity, in writing”
  3. 2018

    TaskUs, remote · a U.S. social platform

    Social Media Content Moderator

    Eight years in the review seat. High volumes daily, judged against complex policy. The chapter below is about this.

    “judgment, at volume”
  4. 2022

    Freelance, remote · multiple clients

    Digital Marketing Manager & VA

    Social channels, lead generation, contracts, and client communications for real businesses. The case study below is about this.

    “growth, hands-on”
  5. now

    Digiocular · digiocular.com

    Co-Founder

    The human layer of a studio that has shipped 22+ projects and kept every client. Social media, client dealing, integrations.

    “all of it, at once”
trust · entry 02

trust

“the confidence a person is willing to place in you”

from the Filipinotiwala/ti·wa·la/

Night shift, Quezon City. A dim room, a bright queue, and eight years of decisions that had to be right.

Since 2018 I have reviewed high volumes of user-generated and AI-assisted content for a U.S. social platform, applying complex community guidelines with consistency and accuracy. Hate speech, harassment, misinformation, cultural references: the cases where context decides everything.

I was the human in the loop. When the automated systems could not resolve a case, it came to me. I validated AI decisions, trained and tested the models on the cases they got wrong, and wrote structured findings that made the systems better.

Presented as career history. Details stay confidential, as they should.

quality audit scores, sustained

in the review seat

supporting U.S. operations

the platform stays unnamed. that’s the job.
care · entry 03

care

“care that goes beyond what duty requires”

from the Filipinomalasakit/ma·la·sa·kit/

Care beyond duty is not a slogan; it is a set of habits. Two case studies, told honestly: no invented numbers, no borrowed logos.

case study 01

LC Godoy Chicken Dealer

Manila · poultry supplier · freelance engagement, Dec 2022 → now

the problem

A working Manila chicken dealer whose growth ran on personal trust, while its market moved to Facebook, Instagram, and TikTok.

No consistent brand presence. Leads arrived by word of mouth. Agreements, payment reminders, and pricing updates lived in phone calls.

the strategy

01

Show up where buyers scroll

Managed the Facebook, Instagram, and TikTok accounts with Canva Pro and Google Ads. One recognizable brand across every channel, with SEO-driven captions and curated TikTok content.

02

Turn chats into contracts

Prospected and qualified leads through Messenger, Instagram, and phone, then converted interested prospects into face-to-face supplier meetings.

03

Put the relationship on paper

Drafted the Supply Contract Agreements, issued Statements of Account for payment reminders, and handled pricing-update communications to existing and prospective clients.

the impact

  • Social conversations became signed supply agreements, a pipeline that runs from first message to finalized contract.

  • The account relationship grew into a Digiocular build: a full website for the dealer, live today.

case study 02

Digiocular · the retention system

the studio · ongoing

digiocular.com →

the problem

Agencies lose clients in the quiet weeks after launch, when the code is done and nobody is talking.

A small studio shipping 22+ projects cannot afford a single quiet week.

the strategy

01

One person owns the relationship

Every client knows exactly who to message. I run the conversation from first call to renewal: expectations, updates, difficult news delivered early.

02

The socials stay alive

I manage the social presence that keeps clients visible between builds, so the studio is a partner, not a one-time vendor.

03

Integrations, handled

The unglamorous connective work that makes a build actually usable for a client’s staff. I own it so clients never have to.

the impact

  • Digiocular’s client retention is 100%. Every client the studio has shipped for is still a client.

  • That number is the studio’s loudest marketing, and it is substantially my job.

no invented metrics anywhere on this page. ask me and I’ll show receipts.
staying · entry 04

staying

“the act of remaining; permanence”

from the Filipinopananatili/pa·na·na·ti·li/

Retention is not a KPI to me. It is the whole point. Here is what staying looks like:

VectorCite, a Digiocular project
VectorCite
ReviewWala, a Digiocular project
ReviewWala
Omvity, a Digiocular project
Omvity
Hotel Vagmi, a Digiocular project
Hotel Vagmi
Sri Shyam Villas, a Digiocular project
Sri Shyam Villas
Hotel Satsang Grand, a Digiocular project
Hotel Satsang Grand
LC Godoy, a Digiocular project
LC Godoy
FindMyBanquet, a Digiocular project
FindMyBanquet
Digiocular Tasks, a Digiocular project
Digiocular Tasks
FindMyHotel, a Digiocular project
FindMyHotel
FindMyHotel CRM, a Digiocular project
FindMyHotel CRM
Omvity Channel Manager, a Digiocular project
Omvity Channel Manager
Pingo, a Digiocular project
Pingo
Merry Plates, a Digiocular project
Merry Plates
Thai Royale Spa, a Digiocular project
Thai Royale Spa
Highlights Taal, a Digiocular project
Highlights Taal
Shree Ganesha Palace, a Digiocular project
Shree Ganesha Palace
VARAHA, a Digiocular project
VARAHA
Footway India, a Digiocular project
Footway India
+ the ones we’re building now

client retention · digiocular

projects shipped

years of client trust

19 of the 22+ projects Digiocular has shipped. Every client behind them: still here.

you stayed to 100% too. see how that works?

take care · entry 05

take care

“care, caution; what Filipinos say in parting”

from the Filipinoingat/i·ngat/

The entry ends here. The conversation does not have to.

Alyssa at dusk under warm festival lanterns
the person behind the lexicon

Take care. Hope the other portfolios take care of you half as well.

thank you for reading, all the way to the end