Alyssa · a working lexicon of careQuezon City, Philippines

n. · proper nounorigin: Quezon City, Philippines

Alyssa

(uh-LYE-suh)

Words that build trust. Work that lasts.

began

An educator.

A Filipinology graduate who taught Filipino language and communication at the college level before bringing the same passion for language and people into customer experience, Trust & Safety, and digital business.

see also: malasakit, below.

Alyssa Marie Hassan smiling in warm cafe light
Short on time? Skip to the proofor read the whole entry

journey

  1. Student Teacher

    Polytechnic University of the Philippines · University of Rizal System

  2. Production & Radio Intern

    National Broadcasting Network (PTV 4) · Philippine Broadcasting Service (DZRB Radyo ng Bayan)

  3. Account Specialist · Subject Matter Expert · Tier 2 Technical Support

    Convergys

  4. Customer Support Representative (Chat & Back Office)

    AFNI Philippines

  5. Social Media Content Moderator (Trust & Safety)

    TaskUs

  6. Digital Business Manager · Co-Founder

    Digiocular

today

Trust & Safety Professional · Digital Business Manager · Digital Strategist · Co-Founder, Digiocular

Helping businesses build trust through people, technology, and thoughtful digital experiences.

studio

The human layer behind Digiocular.

I lead client relationships, oversee digital operations, and connect the people, processes, and technology that transform finished projects into lasting partnerships.

language

A linguist by education. An educator by calling.

Bachelor of Arts in Filipinology, with a double minor in Instructional Arts and Mass Communication. Native in Tagalog, fluent in English, with a career shaped by teaching, broadcasting, customer experience, Trust & Safety, and digital business.

malasakit · entry 01 · the thesisone word, translated live

malasakit

/ma·la·sa·kit/Filipino · n.

Genuine care that goes beyond obligation.

Doing more because the client’s success matters.

keep scrolling

what that means at digiocular

01

Client relationships

From first call to renewal, every client knows exactly who to message.

02

Social media

The channels that keep clients visible between builds.

03

Integrations

The connective work that makes a build usable for a client’s real staff.

work history · dated like a dictionary entryall dates real · all quotes hers

the work history: 2012 → now

A dictionary dates a word by its earliest recorded use. Care has a paper trail too. Fourteen years of it.

  1. 20122012 – 2016

    Convergys, Quezon City · Dish Network / SiriusXM

    Account Specialist · Retention & Tier 2

    Four years on the loyalty desk, where people call to leave and you learn why they stay. Coached new agents as subject-matter expert. Repeated top-performer recognition.

    retention, learned the hard way
  2. 20162016 – 2018

    AFNI Philippines, Quezon City · U.S. telecommunications

    Customer Support Specialist · Chat, Outbound Sales & Back Office

    Delivered customer support across multiple channels, including live chat, outbound calls, and back-office operations, for a U.S. telecommunications provider. Managed billing inquiries, account maintenance, escalations, and sales opportunities while ensuring every interaction was accurate, efficient, and customer-focused.

    clarity, in writing
  3. 20182018 – Present

    TaskUs, remote · Trust & Safety for a U.S. social platform

    Social Media Content Moderator

    Eight years dedicated to protecting online communities through thoughtful content moderation. Every decision demanded policy expertise, contextual judgment, and a commitment to creating safer digital spaces.

    judgment, at volume
  4. 20222022 – Present

    Freelance, remote · multiple clients

    Digital Marketing Manager & VA

    Social channels, lead generation, contracts, and client communications for real businesses. The case study below is about this.

    growth, hands-on
  5. 20252025 – Present

    Digiocular · digiocular.com

    Co-Founder

    The human layer of a studio that has shipped 22+ projects and kept every client. Social media, client dealing, integrations.

    all of it, at once
trust · entry 02

trust

the confidence a person is willing to place in you

from the Filipinotiwala/ti·wa·la/

TaskUs · Social Media Content Moderator · 2018 – Present

Night shift, Quezon City. A dim room, a bright queue, and eight years of decisions that had to be right.

Since 2018 I have reviewed high volumes of user-generated and AI-assisted content for a U.S. social platform, applying complex community guidelines with consistency and accuracy. Hate speech, harassment, misinformation, cultural references: the cases where context decides everything.

I was the human in the loop. When the automated systems could not resolve a case, it came to me. I validated AI decisions, trained and tested the models on the cases they got wrong, and wrote structured findings that made the systems better.

Presented as career history. Details stay confidential, as they should.

quality audit scores, sustained

in the review seat

supporting U.S. operations

the platform stays unnamed. that’s the job.
care · entry 03

care

care that goes beyond what duty requires

from the Filipinomalasakit/ma·la·sa·kit/

Freelance Digital Marketing Manager & VA · 2022 – Present

Care beyond duty is not a slogan; it is a set of habits. Two case studies, told honestly: no invented numbers, no borrowed logos.

case study 01

LC Godoy Chicken Dealer

Manila · poultry supplier · freelance engagement, Dec 2022 → now

the problem

A working Manila chicken dealer whose growth ran on personal trust, while its market moved to Facebook, Instagram, and TikTok.

No consistent brand presence. Leads arrived by word of mouth. Agreements, payment reminders, and pricing updates lived in phone calls.

the strategy

01

Show up where buyers scroll

Managed the Facebook, Instagram, and TikTok accounts with Canva Pro and Google Ads. One recognizable brand across every channel, with SEO-driven captions and curated TikTok content.

02

Turn chats into contracts

Prospected and qualified leads through Messenger, Instagram, and phone, then converted interested prospects into face-to-face supplier meetings.

03

Put the relationship on paper

Drafted the Supply Contract Agreements, issued Statements of Account for payment reminders, and handled pricing-update communications to existing and prospective clients.

the impact

  • Social conversations became signed supply agreements, a pipeline that runs from first message to finalized contract.

  • The account relationship grew into a Digiocular build: a full website for the dealer, live today.

case study 02

Digiocular · the retention system

the studio · ongoing

digiocular.com

the problem

Agencies lose clients in the quiet weeks after launch, when the code is done and nobody is talking.

A small studio shipping 22+ projects cannot afford a single quiet week.

the strategy

01

One person owns the relationship

Every client knows exactly who to message. I run the conversation from first call to renewal: expectations, updates, difficult news delivered early.

02

The socials stay alive

I manage the social presence that keeps clients visible between builds, so the studio is a partner, not a one-time vendor.

03

Integrations, handled

The unglamorous connective work that makes a build actually usable for a client’s staff. I own it so clients never have to.

the impact

  • Digiocular’s client retention is 100%. Every client the studio has shipped for is still a client.

  • That number is the studio’s loudest marketing, and it is substantially my job.

no invented metrics anywhere on this page. ask me and I’ll show receipts.
tiwala · entry 04

tiwala

trust; confidence placed in another’s character, ability, and integrity

Filipino/ti·wa·la/

Digiocular · Co-Founder · 2025 – Present

More than belief, tiwala is earned through actions. It is the confidence clients place in someone who consistently delivers with honesty, reliability, and care.

Great work earns recognition. Consistent work earns tiwala.

Retention is not a KPI to me. It is the whole point. Here is what staying looks like:

VectorCite, a Digiocular project
VectorCite
ReviewWala, a Digiocular project
ReviewWala
Omvity, a Digiocular project
Omvity
Hotel Vagmi, a Digiocular project
Hotel Vagmi
Sri Shyam Villas, a Digiocular project
Sri Shyam Villas
Hotel Satsang Grand, a Digiocular project
Hotel Satsang Grand
LC Godoy, a Digiocular project
LC Godoy
FindMyBanquet, a Digiocular project
FindMyBanquet
Digiocular Tasks, a Digiocular project
Digiocular Tasks
FindMyHotel, a Digiocular project
FindMyHotel
FindMyHotel CRM, a Digiocular project
FindMyHotel CRM
Omvity Channel Manager, a Digiocular project
Omvity Channel Manager
Pingo, a Digiocular project
Pingo
Merry Plates, a Digiocular project
Merry Plates
Thai Royale Spa, a Digiocular project
Thai Royale Spa
Highlights Taal, a Digiocular project
Highlights Taal
Shree Ganesha Palace, a Digiocular project
Shree Ganesha Palace
VARAHA, a Digiocular project
VARAHA
Footway India, a Digiocular project
Footway India
+ the ones we’re building now

client retention · digiocular

projects shipped

years of client trust

19 of the 22+ projects Digiocular has shipped. Every client behind them: still here.

you stayed to 100% too. see how that works?

take care · entry 05

take care

care, caution; a Filipino parting word that carries genuine concern

from the Filipinoingat/i·ngat/

More than a farewell, ingat is a quiet expression of care. It is a reminder to stay safe, a wish for your well-being, and a gentle hope that life treats you kindly until our paths cross again.

The lexicon ends here. I hope our conversation doesn’t.

for clients

Tell me what you are building and who it is for.

for recruiters

Trust & Safety · Linguistic AI Audit · Customer Experience. Resume available upon request. References available.

the studio

Digiocular. One Vision. Total Control.

Alyssa at dusk under warm festival lanterns
the person behind the lexicon

Hanggang sa muli.

Until our paths cross again.

Perhaps this time, we’ll build something meaningful together.

thank you for reading, all the way to the end